If studios were to start releasing films in theaters and on-demand at the same time, it would not only take ticket revenue away from exhibitors, it would also mean concession revenue would take a hit. It's what drives consumers out of their homes. Theaters thrive on having the exclusive first window for a film. "And AMC knows it, and their investors know it, and it's why you are seeing an imminent risk of death to that company." "We are dealing with a wrecked business," said Jonathan Kuntz, who teaches film history at UCLA School of Theater, Film and Television. Major players in the space have been forced to lay off and furlough employees, suspend dividends, cut salaries and draw down on debt revolvers in order to keep bankruptcy at bay. Theater owners are in a particularly vulnerable position during the coronavirus outbreak because their cinemas are closed and their revenue has shrunk to essentially zero. Personal Loans for 670 Credit Score or Lower
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